Privacy Policy

This is the internet privacy policy for [PID]

Your privacy is important to us, and maintaining your trust and confidence is one of our highest priorities. We respect your right to keep your personal information confidential and understand your desire to avoid unwanted solicitations. Providing personal information is an act of trust and it is taken seriously.

Unless given consent to do otherwise, PID will only collect and use personal information as set out below. We are disclosing this policy to you so that you will have a better understanding of what we do with the information you provide us and how we keep it private and secure.

We NEVER share or sell any information about you with any other company for their own marketing purposesNeither do we purchase databases of Personal Data from third parties.


Information we collect;

  • Data provided to us when you communicate with us for any reason - usually that would be when placing an order
  • Information that you provide by filling in forms on our Website, such as when you register to receive information such as a newsletter or write to us via the contact us page.
  • Details of your visits to PID and the resources that you access including, but not limited to, traffic data, location data, weblog statistics and other communication data.

We use this data to interact with you whenever necessary, for example:

  • Using your name and address to send your order to you
  • Using your phone number to contact you in case of a delivery issue
  • Using your email address to recommend a product you may like or invite you to enter one of our giveaways or competitions.
  • To use data analytics to improve PID, its products and services, marketing, customer relationships and experiences

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.



Cookies are tiny text files that let us recognise your computer so that you can make full use of the personalised features on our website. Your computer, mobile phone or other device will need to accept cookies to let us do this. PID uses cookies to store various aspects of your session on the site. Our cookies do not store financial information, or information which is capable of directly identifying you (such as your name or address).

Cookies simply allow our website to retrieve this information in order to personalise and improve your experience of our website. Cookies cannot read any other information that may be stored on your hard drive, or access any other information about you, or people who may use your computer.

However, if you wish to restrict, block or delete cookies from PID – or any other website - you can use your browser to do this. Each browser is different so check the ‘Help’ menu of your particular browser to learn how to change your cookie preferences. For more information on cookies you can read the guidance at


Your data protection rights

You are entitled to request the following from PID; these are called your Data Subject Rights and there is more information on these on the Information Commissioners website

  • Right of access – to request access to your personal information and information about how we process it
  • Right to rectification –to have your personal information corrected if it is inaccurate and to have incomplete personal information completed
  • Right to erasure (also known as the Right to be Forgotten) – to have your personal information erased.
  • Right to restriction of processing – to restrict processing of your personal information
  • Right to data portability - to electronically move, copy or transfer your personal information in a standard form
  • Right to object - to object to processing of your personal information

If you have any general questions about your rights or want to exercise your rights please contact and we will try our best to help you within a maximum of 30 days.


Contact details

Printer Ink Direct is the enterprise controlling your data. If you have questions or concerns regarding this Privacy Policy, please contact us via If you are not satisfied with our response to you in relation to our Privacy Policy, then you can lodge a complaint with the UK’s Data Supervisory Authority – the Information Commissioner at